“It has been really amazing how disappointing it has been,” David Cole, an analyst at DFC Intelligence.
“They clearly need to take a real hard look at themselves and what they did,”
Showing posts with label Reggie Fils-Aime. Show all posts
Showing posts with label Reggie Fils-Aime. Show all posts
Tuesday, December 24, 2013
Reggie Fils-Aime tells The New York Times “Our Business Is Doing Just Fine, Thank You Very Much”
The New York Times has run an informative piece titled Empty Shelves Signal Revival in Game Consoles. The article highlights the fact that the Xbox One and PlayStation 4 are currently flourishing despite naysayers previously stating that the home console industry was dying due to the influx of tablets and smartphones. But the article also points out that the Wii U is seriously under performing compared to both next gen consoles. The publication interviewed Reggie Fils-Aime who simply told The New York Times that “Our business is doing just fine, thank you very much, despite the competitive launches.”
Thursday, December 19, 2013
Nintendo's Reggie Fils-Aime says Nintendo targeting Wii U marketing to kids, families
Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences.
With the Xbox One and PS4 fighting over the core gaming crowd this holiday season, Nintendo is targeting its Wii U marketing elsewhere. In an interview with Seattle NBC affiliate King-5, Nintendo of America president Reggie Fils-Aime said the system is enjoying strong holiday momentum, thanks in part to a renewed and refocused marketing push.
"The marketing has tremendously ramped up," Fils-Aime said. "And really where it comes down to is being crystal clear in who's your target. For us, this holiday with the Wii U, the target is parents and their kids. So if you're watching primetime family entertainment, you're seeing our marketing. If you're a parent watching morning or daytime media, you're seeing our content."
With the Xbox One and PS4 fighting over the core gaming crowd this holiday season, Nintendo is targeting its Wii U marketing elsewhere. In an interview with Seattle NBC affiliate King-5, Nintendo of America president Reggie Fils-Aime said the system is enjoying strong holiday momentum, thanks in part to a renewed and refocused marketing push.
"The marketing has tremendously ramped up," Fils-Aime said. "And really where it comes down to is being crystal clear in who's your target. For us, this holiday with the Wii U, the target is parents and their kids. So if you're watching primetime family entertainment, you're seeing our marketing. If you're a parent watching morning or daytime media, you're seeing our content."
Monday, December 9, 2013
Nintendo of America president Reggie Fils-Aime honors ‘fantastic launches’ of the PS4 and Xbox One
Nintendo of America president Reggie Fils-Aime has honored the ‘fantastic launches’ of the PlayStation 4 and Xbox One. Speaking during the VGX award show yesterday, Fils-Aime acknowledged that new hardware is what drives the video game industry, regardless of the manufacturer. The executive went on to say that although the newly released consoles from rivals boast powerful hardware, they need great games in order to survive in the long run.
Wednesday, December 4, 2013
Reggie Fils-Aime emphasizes the Wii U's unique content in sales pitch
"It's our responsibility to show consumers how much fun you can have"
The most vital shopping season is no longer an upcoming event on which we can speculate, but is very much under way. The Black Friday madness has done its worst, and we now settle into a frantic few weeks as consumers weigh up whether to buy a home console and, if so, which one is worth that hard-earned money.
Speaking to Forbes, Nintendo of America President Reggie Fils-Aime has been outlining the case for the Wii U. When quizzed on the system's chances up against fierce competition, Fils-Aime was unsurprisingly positive.
The most vital shopping season is no longer an upcoming event on which we can speculate, but is very much under way. The Black Friday madness has done its worst, and we now settle into a frantic few weeks as consumers weigh up whether to buy a home console and, if so, which one is worth that hard-earned money.
Speaking to Forbes, Nintendo of America President Reggie Fils-Aime has been outlining the case for the Wii U. When quizzed on the system's chances up against fierce competition, Fils-Aime was unsurprisingly positive.
Thursday, November 28, 2013
Nintendo president Reggie Fils-Aime teases Spike VGX 2013 appearance
Over the next few days, gamers are likely to hear a lot of teases for Spike VGX 2013, the channel’s revamped awards show and interactive video game experience. Thus far, we have learned that Respawn Entertainment will bring some sort of “surprise” from their upcoming, multiplayer-focused title shooter, Titanfall, but that was only the beginning.