Reggie Fils-Aime lays out holiday plan for latest console, says Nintendo experimenting with mobile experiences.
With the Xbox One and PS4 fighting over the core gaming crowd this holiday season, Nintendo is targeting its Wii U marketing elsewhere. In an interview with Seattle NBC affiliate King-5, Nintendo of America president Reggie Fils-Aime said the system is enjoying strong holiday momentum, thanks in part to a renewed and refocused marketing push.
"The marketing has tremendously ramped up," Fils-Aime said. "And really where it comes down to is being crystal clear in who's your target. For us, this holiday with the Wii U, the target is parents and their kids. So if you're watching primetime family entertainment, you're seeing our marketing. If you're a parent watching morning or daytime media, you're seeing our content."
No comments:
Post a Comment