NYPD's hashtag campaign #myNYPD backfires horribly

Here the #NYPD engages with its community members, changing hearts and minds one baton at a time. #myNYPD pic.twitter.com/GErbiFFDvY

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

In an age where bystanders commonly use their phones to document abuses of power by law enforcement, it’s understandable that police want to turn something like Twitter to their advantage.

Too bad most civilians aren’t interested in burnishing the NYPD’s reputation for them, as they so politely requested in a hashtag campaign that was doomed from the outset.