Friday, October 3, 2008

Palin Campaign To Shift Media Strategy

From CNN Political Producer Peter Hamby

[caption id="" align="alignright" width="292" caption="Palin stumbled in her interview with CBS' Katie Couric."]Palin stumbled in her interview with CBS Katie Couric.[/caption]

SEDONA, Arizona (CNN) – Sarah Palin's interview Tuesday with conservative talker Hugh Hewitt gave the vice presidential candidate a chance to showcase elements of her life story and demonstrate some of the folksiness that's been central to her political success.

It's exactly the kind of interview that voters can expect to see from the governor in the coming weeks, according to a Palin adviser, who recognized that there is hunger in Republican circles and among the public at large to see a less-scripted, more authentic candidate. That means more comfortable settings like conservative talk radio, and fewer opportunities for Palin to stumble, as was the case with a pair of high-profile network interviews with ABC and CBS.

"We're going to be continue to put her in settings where she has an opportunity to shine, to be on offense," the adviser said. "We've gotten very good feedback from the public from Hugh Hewitt interview."

The adviser suggested that the campaign's efforts at damage control following Palin's interview with Katie Couric may have been hampered by the fact that the governor wasn't doing more friendly interviews to counter her flubs on Russia and the congressional bailout bill, which have reverberated throughout the blogosphere and even turned Palin into a punchline on Saturday Night Live.

"We acknowledge that perhaps she should have been out there doing more," said the adviser, who argued that "it's not fair to judge her off one or two sound bites" from the network interviews.

Palin is apparently eager to take on a more outspoken role — both in interviews and in her stump speech — after Thursday's vice presidential debate, in order to remind voters of what it is they like about her.

"She connects really well, and she's good at it, and she wants to be doing more of it, and she will do more of it," the adviser said.


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