Vine has become a hot app for iPhone users, and brands are just beginning to discover how to market on the platform. Celebrities and comedians have found ways to reach out to fans, and now musicians are giving the video-sharing app a whirl.
Artist Jason Derulo is one of the first musicians to use Vine for a release, in promotion of his new single "The Other Side," which launched Tuesday. Fans are encouraged to create Vines using clips of the song and upload them using the hashtag #TheOtherSide.
for all my #Derulers on that @vineapp, add #TheOtherSide to ur vines here, we broke out the song into 6 second pieces jasonderulo.com/vine
— Jason Derulo (@jasonderulo) April 18, 2013
A selected number of Vines will be edited together in one video and then uploaded to Derulo's YouTube channel, which has more than 500,000 subscribers.
Derulo, an early adopter to Vine, says it is "the most fun of all social media apps" he's ever used.
"Vine allows me to connect with my fans in a very unique way. It enables me to get really creative in how I share a behind the scenes look into my life and my music," Derulo tells Mashable.
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