Sunderland announced on Monday that USMNT player Jozy Altidore is now an ambassador for Show Racism the Red Card. The anti-racism charity is a UK-based educational organization founded in 1996 and using soccer players as role models in the fight against racism. Altidore is also a member of FIFA's Anti-Racism Task Force, who held its first meeting in May, 2013.
“I’m delighted to be lending my support to an incredibly important organisation like Show Racism the Red Card and to be promoting the vital work they do within our community," Altidore told Sunderland's official site. “I’ve experienced racial abuse first-hand and I know how it can affect people. It’s something that we need to stamp out of society and the proactive work that organisations such as Show Racism The Red Card undertake is vital in helping to promote a positive message of inclusion."
Show Racism the Red Card traces its origin to a donation made by Trinidad & Tobago international goalkeeper Shaka Hislop in 1995 when he was playing for Newcastle United. The head of the organization is Ged Grebby. The organization is known for its educational outreach that to date has trained 50,000 people. Their mission statement is to "aim to combat racism through enabling role models, who are predominately but not exclusively footballers, to present an anti-racist message to young people and others."
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